PRINTING United Alliance Color Ready Event

Color Ready Virtual Conference Week

September 21-25, 2020 | 2:00pm – 3:00pm ET, daily

$99 PRINTING United Alliance Members
$149 Non-Members

In a perfect world, the color you print for your customers is always accurate, and they’re always completely delighted with the final product. In reality, we know that this isn’t always the case. Getting control over color, setting the right expectations, and producing repeatable, predictable color results is a challenge. The final printed product is influenced by many factors–from perception to communication to production variables and more!

The PRINTING United Alliance Color Ready! event will give anyone involved in the color printing supply chain a convenient, powerful, and practical learning experience. You’ll get valuable and actionable ideas and techniques that will help you get better control over the color you print.

Up your color knowledge–get Color Ready! and register today!

You will learn...

  • The behavioral and technical variables that impact color reproduction.
  • How to reduce time- and profit-sucking color communication errors.
  • The no-nonsense approach to assessing and correcting color images.
  • How to get the right color from the native application to PDF How to manage custom and spot colors reliably.

Who should attend...

  • Anyone involved with color throughout the lifecycle of a printed job
  • Salespeople and CSRs who want a better understanding of color to improve communication with their internal and external customers
  • Designers who want to communicate color more effectively with their printers/customers and produce outstanding color
  • Prepress professionals who want a deeper understanding of color theory, correction, and reproduction


Color Ready! 2020 will be presented in five one-hour sessions over five days via GoToWebinar, an easy-to-use web conferencing platform. Attendees can participate from the comfort of their office, using their computer or tablet to watch presentation content and listen via their phone or computer speakers. Throughout the interactive event--attendees can ask questions and receive answers throughout. Specific login instructions will be provided upon registration.

Managing Spot Colors in a Digital World

Friday | September 25, 2020 | 2:00pm-3:00pm EDT

One of the most powerful features in any RIP software is the ability to manage spot colors. Learn how to create custom spot colors and manage existing Pantone spot colors to get the best reproduction possible from your RIP. Learn how to troubleshoot for those times that a customer has made a mess of things. Use your printer’s full gamut and hit spot colors that you may have thought were out of reach.

What you’ll learn:
  • Understanding Pantone spot colors and limitations with digital printing
  • Defining spot colors to match your design files with your RIP
  • Getting the best match using your printer’s full gamut
  • How to match custom colors using spot colors

Speakers & Schedule

September 21, 2020

Color Foundations

Don Hutcheson
Don Hutcheson, President, HutchColor LLC

September 22, 2020

Assessing & Communicating Color

Joe Marin, Senior Vice President, Education and Training, PRINTING United Alliance
Ray Weiss
Ray Weiss, Director of Digital Print Programs, PRINTING United Alliance

September 23, 2020

Color Correction Made Easy

Ben Starr
Ben Starr, Director of Technology, Color Management Group

September 24, 2020

Getting the Right Color in PDFs

Birgit Plautz, Manager of Technical Services, GMG Americas

Reserve your spot for the Color Ready! Event

Following the event, all recordings from Color Ready! will be posted in a resource center where you can access and view the presentations at your convenience.

Premier Partner
Event Sponsor
GTI Truelight Truecolor
Media Partner
Printing Impressions