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What’s the most challenging aspect of print production? It’s reproducing color, of course! In a print-perfect world, the color you produce for your customers is always perfect. In reality, reproducing color accurately across product lines using various printing processes is unique and challenging.
The key to success is to have a foundational understanding of color management. Without it, you’re more likely to print bad color, increase rework, hurt your brand’s image–or worst of all, hurt your customer’s brand image. Color management isn’t difficult–all you need is to learn the process, a few best practices, and how to implement it properly. Never fear, we’ve got you covered with the PRINTING United Alliance Color Ready! virtual event!
With its brief 20-minute tutorial-style format, Color Ready! will give anyone involved in the color printing supply chain a convenient and powerful learning experience. Whether you’re a creative, brand professional, production specialist, or a color management expert, there are tutorials that are well-matched and relevant for you. Up your color management knowledge with valuable, practical techniques to help you print the most accurate, consistent color.
Get Color Ready! and register today!
Understanding and establishing a color aimpoint is fundamentally one of the most important steps in a good color management process. Without an agreed upon aimpoint there is no way to know if your process is effective. Whether it’s an industry defined aimpoint or your own device gamut, this is the first step in achieving consistent, predictable, and repeatable color.
What you’ll learn:
Color Overview: It All Starts Here! Presented by Don Hutcheson, President, HutchColor, LLC
Color Management Overview: Building Your Foundation Presented by Dave Hunter, President, ChromaChecker
Designers and Brands: What Can Color Management Can Do for You? Presented by Ron Ellis, Principal, Ron Ellis Consulting LLC
Establishing an Aimpoint: What’s Your Color Bullseye?
Presented by Dan Gillespie, Director of Technical Services, Alder Color Solutions
Understanding ICC Profiles: The What, Why and How Presented by William Li, Color Products Manager, Kodak
Color Measurement: Your Toolkit for Color Management Presented by Dan Uress, CEO, Colorware USA, Inc.
Color Space and Gamut: The ABCs of RGB, CMYK, and CIE Presented by Thorsten Braun, CTO, ColorLogic GmbH
Calibration: It’s 90% of Color Management Success Presented by Steve Upton, President, CHROMiX, Inc.
Color Variation: How Much Is Too Much? Presented by Mark Bohan, Director Color Solutions, Konica Minolta Business Solutions
Building Display Profiles: Your Roadmap to Soft Proofing Presented by Joe Marin, Senior Vice President, Education and Training, PRINTING United Alliance
Building Printer Profiles: Your Roadmap to the Right Color Presented by Ray Weiss, Director of Digital Print Programs, PRINTING United Alliance
Rendering Intents: Map That Color! Presented by Presented by Don Hutcheson, President, HutchColor, LLC
Color Conversion: How and When to Do It Presented by Marc Levine, Director of Business Development, GMG Americas
Assessing and Verifying Profiles: Did You Pass or Fail? Presented by Pat Herold, Manager of Tech Support, CHROMiX, Inc.
Color Management in Adobe Photoshop Presented by Abhay Sharma, Professor, School of Graphic Communications Management, Ryerson University
Color Management in Adobe InDesign Presented by Shelby Sapusek, Consultant & Chief Marketing Officer, ColorCasters LLC
PDF/X: Baking In the Right Color Presented by Ben Starr, Director of Technology, Color Management Group
Color Management in Adobe Acrobat Presented by Dan Reid, President, RPimaging, INC
Spot Colors: Producing the Best Match Possible Presented by Peter Pretzer, ColorPath Solutions Development Manager, FUJIFILM North America Corp.
The Top 10 List: Most Common Color Management Problems and Solutions Presented by Jim Raffel, Trainer/Consultant/CEO, ColorCasters LLC
Following the event, all recordings from Color Ready! will be posted in a resource center where you can access and view the presentations at your convenience.
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