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Long-time printing industry professionals know how difficult it is to achieve and maintain great color. Today, customers constantly demand higher quality and more consistency from their print suppliers, which makes color management a critical piece of any successful print business. Fortunately, a few easy steps will take you from feeling…
Print facilities say their biggest challenges to printing great color come in customer files. No matter how well a printer manages color in-house, the settings used on inbound files will always affect the quality and color of the final output. So how should print files be set up? Most importantly:…
Color Basics Color is dynamic. We all see it a little differently because color is the physical response of the eye to light + the mental interpretation of those responses. This makes printing color accurately a bit tricky until one has a basic understanding of color space. First, all…
Let’s be honest, no printing device is truly consistent. Print variance is inevitable. While minor variation over the course of weeks is normal, what you should be concerned with is either a sudden change outside the normal variation or a slow degradation over time. Some variation is mechanical in nature,…
When was the last time you spent hours selecting colors on your screen for a project to then send it to print and have your colors come out looking totally different? Color management is the key to keeping your color consistent. Companies who invest in managing their color workflows will…
A computer and printer speak different languages. The computer language needs to be translated to the printer language so the final print matches what is on the computer screen. If you were to travel to China without knowing Chinese you would need a translator to communicate with the locals. If…
If printing and color are important to you, ICC profiles will make all the difference in getting the results you desire! Here is a quick video and instructions of how to install ICC profiles on both Mac and Windows platforms. Click here to go to windows instructions Mac Instructions 1)…
ICC profiles are one of the most misunderstood and misused tools for printing color. Many people do use them successfully, but many use them incorrectly, or don’t use them at all. Thus not achieving the full potential of the media or the printer. Keeping it simple, here are the three…
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